Apart from the fact that even politicians are now engaged with it (Alan Johnson, John Edwards), the fact that yes, it could be used in case of a crisis as a communication channel, the fact that it brought first the French election news yesterday, the fact that it was the first "medium" that "reported" the earthquake in Mexico City, what roused my interest is...Twitterment.
Twitterment is Twitter's search engine, developed at the
Twitterment also provides in the front page a cloud of buzzy terms and a cloud o fading terms. This tool could be useful to PR practitioners, as they could compare their client's buzz, with their rivals'. It is similar to Google Trends, but Twitterment seems to be more reliable as the results will be the same, no matter which term is first.
These are the results of the comparison of PR with Marketing:
It's interesting, isn't it???