Monday, 19 March 2007
As I was "googling" today, I discovered a new trend of Google, that I weren't aware of, and which I find interesting. Google Trends gives you the chance to compare, for example 2 brands, companies, politicians, football clubs etc, to find out which one has been more searched in Google by the public. Google also displays ten cities, where the most searches come from. I found that really interesting, as it can be also used by PR practitioners, to find out how much "demand" there is for their client, comparing, also, to other competitors. Due to the fact that this technology is new, and in an early stage of development, the results sometimes may be not that representative, as it seems that the comparison heavily relies on which term is first. However, as this technology will be further improved, Google seems to promise a new tool for media measurement!